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Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It’s a worthwhile investment.

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How Did IKEA and Starbucks Successfully Localize in Japan?

freshtrax

At btrax, we typically talk to two types of people when discussing Japanese market opportunities. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. Today, we will not go into the specifics of the Japanese market. After 12 years, IKEA decided to leave the market.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. He is also the author of the more recent book Jobs to be Done: Theory to Practice.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns.

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Ten Years of How To Be a Good Product Manager

Good Product Manager

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!

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Ten Years of How To Be a Good Product Manager

Good Product Manager

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!