Product Innovation Educators

JULY 29, 2024

I first discovered Tony when I read his book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services and then invited him to speak at the Denver PDMA chapter, back in 2006. He is also the author of the more recent book Jobs to be Done: Theory to Practice. Tony also has 12 patents to his name.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

freshtrax

MAY 26, 2021

Learning from their first failure, IKEA redeemed themselves with ample consumer behavior research. They conducted observational research of the Japanese consumer lifestyle from those living in single-family houses to studios. Starbucks conducted market/user research in 1995 before actually entering the market.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Twitter: X The social network was founded in 2006.

Branding 98

Branding User Testing Product Research Data Visualization 98

The Product Coalition

MAY 9, 2020

New Coke is perhaps the most famous market research fail of all time. Microsoft Zune (2006) Healthy competition between companies can be great. That’s the exact problem Microsoft encountered when it launched the Zune in 2006. By the time the Zune was released, Apple was already dominating the market.

User Testing 79

User Testing Technical Review Product Marketing Product Research 79

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!

Product Management 60

Product Management Product Manager Management Management 60

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. It’s amazing to think about how much has changed since this blog started in 2006 — on the web, of course, but also for me personally and professionally. Ten Year Anniversary!

Product Management 60

Product Management Product Manager Management Management 60

Userpilot

JULY 23, 2024

You can conduct keyword research with SEMrush to generate a list of valuable keywords (long-tail and short-tail) that will help you rank highly on search engine results pages (SERPs). It, thus, acts as a market research tool that gives you insight into their overall SEO strategy and how you can outperform them.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105