Intercom, Inc.

SEPTEMBER 22, 2020

This was one of the defining moments that inspired the creation of HubSpot back in 2006. But there needs to be a clear vision and purpose – a “why” so to speak. Even with a clear vision, like HubSpot’s permission-based inbound marketing, forging the path for a new category is no easy feat.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

UX Planet

JANUARY 16, 2024

They believe so strongly in their vision that they assume it’s universally appealing. Why this usually happens: Overconfidence: Entrepreneurs sometimes assume they know their audience intimately because they have a vision for their product. Survey to identify gaps in the market and opportunities for differentiation.

Branding 98

Branding User Testing Product Research Data Visualization 98

ProductPlan

SEPTEMBER 8, 2021

By unpacking Amazon’s product strategy, we endeavored to see whether or not the company stayed true to its core vision and mission when put to the ultimate test. Then in 2006, Amazon added AWS to the product mix. For Amazon, speed is a critical competitive differentiator. The role of Amazon product managers. It’s the same.

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

BrainMates

OCTOBER 10, 2019

The first challenge in differentiating the role of Project Manager or a Product Manager is that (as well as having the same initials) they sound a lot alike. Defining and evolving the product vision. 2006) Marketing, 7th Ed. Let’s explore the differences and then look at how, when they work together, they create “awesome”.

Product Management 75

Product Management Product Manager Management Management 75

Intercom, Inc.

OCTOBER 29, 2020

It’s unusual to have folks who have a strong vision who are also open-minded. You really had a vision for where the industry was going, and how products would evolve, and I had so much fun in conversations riffing on ideas with all of you. And it’s never an exciting feature, it’s not a differentiator.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Product Talk

FEBRUARY 8, 2017

By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. The opportunities we choose to go after are what differentiate us in our market. This is one of Microsoft’s worst products. It was their follow-up to Windows 98. It was launched in June of 2000.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100