2006 Differentiation Product Strategy 
The Product Coalition
DECEMBER 11, 2023
Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.
ProductPlan
SEPTEMBER 8, 2021
How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
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Product Management Unpacked
AUGUST 8, 2018
I see product management reduced to a gopher for development and a clean-up function. Product management under sales. When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before.
BrainMates
OCTOBER 10, 2019
Product Manager vs project manager: the Brainmates perspective. The first challenge in differentiating the role of Project Manager or a Product Manager is that (as well as having the same initials) they sound a lot alike. 2006) Marketing, 7th Ed. A Guide to the Project Management Body of Knowledge: PMBOK Guide.
Product Talk
FEBRUARY 8, 2017
This is one of Microsoft’s worst products. By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. Let’s think about what product management looked like during this time period. The opportunities we choose to go after are what differentiate us in our market.
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