2006 Differentiation Positioning Strategy 
The Product Coalition
DECEMBER 11, 2023
Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.
Product Management Unpacked
AUGUST 8, 2018
Together they decide when, based on resources, strategy, etc. When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before. It’s basically powerless. Bad for the company.
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Mixpanel
SEPTEMBER 11, 2019
In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. Speaking about the rollout in 2010, Facebook executive Adam Mosseri said his team stuck to their guns because their experience and intuition told them that it was a good strategy – even in the absence of supporting data, and with a backlash from users.
Mixpanel
SEPTEMBER 11, 2019
In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. Speaking about the rollout in 2010, Facebook executive Adam Mosseri said his team stuck to their guns because their experience and intuition told them that it was a good strategy – even in the absence of supporting data, and with a backlash from users.
ProductPlan
SEPTEMBER 8, 2021
How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Frequent touch points and frequent positive interactions. Short on time?
Product Talk
FEBRUARY 8, 2017
By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. And the other side of it is the really positive, appreciative inquiry question, which is, for my customers who are engaging today, why are they doing it? The opportunity space is where product strategy happens.
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