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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth.

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Top 10 Countries to Outsource Software Development in 2020

The Product Coalition

As an entrepreneur, CEO, or project manager, you might be interested in outsourcing software development to another country and getting still high-quality work done for fewer costs. Likely, we understand everything that may become your subject of concern when making a decision to hire an offshore software development company.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

So we got to talking about a software product we had collaborated on in the past. Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” Let’s look first at Expensify, a business software company. And I swear it’s not.

Roadmap 135
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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? Coda’s purpose: prove that docs can be as powerful as apps – and provide an elegant solution to the problems of 2020, not 1980. How do you put a box around a product that defies categorization?

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Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Their share of the video rental / sales market has started to slip because of changing customer needs and new competitors.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The first step to building a marketing stack is to decide on your goals.