UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. This was one of the defining moments that inspired the creation of HubSpot back in 2006. What do these brands have in common?

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

The Product Coalition

DECEMBER 11, 2023

Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. You need both.

Roadmap 143

Roadmap Healthcare Reporting Tools Software Review 143

The Accidental Product Manager

APRIL 24, 2017

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers. This is the year that they sold over 173,000 cars.

Differentiation 62

Differentiation Branding Customer Experience User Testing 62

Product Management Unpacked

AUGUST 8, 2018

When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before. I see product management reduced to a gopher for development and a clean-up function. It’s basically powerless.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Intercom, Inc.

OCTOBER 29, 2020

We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. In fact, I think we hired some branding agency at one point for like 50k to do this deep, messy bit of research, which concluded, “We think your new mission… Are you ready?

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209