Product Innovation Educators
APRIL 3, 2023
Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14]
UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
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Intercom, Inc.
SEPTEMBER 22, 2020
At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. This was one of the defining moments that inspired the creation of HubSpot back in 2006. What do these brands have in common?
freshtrax
MAY 26, 2021
In 2006, IKEA opened a megastore in Tokyo offering smaller furniture with simple designs, specifically designed to match the Japanese lifestyle. IKEA is now a well-known and respected brand in Japan like it is in other countries. Starbucks is known for its superior brand and business expansion strategy. IKEA Shibuya Store.
The Product Coalition
DECEMBER 11, 2023
Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” A purpose that resonates with the company’s audience can drive customer loyalty and brand differentiation. Many know TOMS, the socially driven shoe company. You need both.
The Accidental Product Manager
APRIL 24, 2017
The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers. This is the year that they sold over 173,000 cars.
Product Management Unpacked
AUGUST 8, 2018
When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before. I see product management reduced to a gopher for development and a clean-up function. It’s basically powerless.
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