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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. And then you just lose track of who’s doing what and what’s due when and you don’t know where the feedback is. And it was a mess.