Getting conversational: HubSpot’s CEO on a new species of disruptor
Intercom, Inc.
SEPTEMBER 22, 2020
This was one of the defining moments that inspired the creation of HubSpot back in 2006. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”. One thing was clear: it was time to throw the old playbook out.
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