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The core focus of these activities is on thorough marketresearch, continuous customer engagement, and strategic product development. MarketResearch As software product managers navigate the complex landscape of product development, marketresearch emerges as a crucial first activity.
Ben Horowitz touched passively on “micro-managing” in Good Product Manager/Bad Product Manager , reminding us that Product Managers should be more vision-focused than execution-focused : “Good product managers crisply define the target, the “what” (as opposed to the how) and manage the delivery of the “what.”
Marketresearch and focus groups can verify some hypotheses, but the best ideas come from looking for a unique solution to a customer problem. In 2005, when the PRFAQ was written, wifi was not prevalent, so we didn’t know how we could solve that problem. 23:48] Where do ideas come from in the Working Backwards process?
With a vision to deliver legal consultation to people in need as quickly as an ambulance, Bengo4 made a difference in the conventional industry where technology almost had never been applied. Also, early this year, Kudan announced its partnership with Synopsys to accelerate the development of an intelligent computer vision processor.
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And then you end up building multiple products over a number of years, we launched in 2004, we launch Basecamp, and 2005, we launch Ta-da list, and then we launched Backpack in the same year in 2006, we launched Campfire. So David and I set the direction, and the strategy and the vision and sort of where we’re headed.
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