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The Double Diamond model, popularized by the British Design Council in 2005, originates from a markedly different era in our history — when design thinking and digital paradigms were just beginning. The Double Diamond primarily caters to deterministic systems, struggling to accommodate the probabilistic, iterative nature of AI development.
Instead of prioritizing by unfounded estimates, it’s time to review backlogs on a regular basis and have conversations about value and what can be delivered in shorter timeframes. I remember back in the 2005 to 2011 time frame when every year I had to vie for my projects to make it above that project budget line.
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