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The Product Strategy and the Product Life Cycle

Roman Pichler

The product was launched in 2001 as the company’s first consumer music gadget in a market, which at the time was dominated by products like the Nomad Jukebox from Creative Labs. In 2014, Apple discontinued the original iPod and in 2022, the company finally retired the entire product line. [3] In 2009, sales started to decline.

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OKRs and Product Roadmaps

Roman Pichler

It can also create a Frankenstein product—an offering that is a collection of unrelated features, offers a terrible value proposition, and gives rise to a horrible user experience. A better way to determine the right roadmap goals is using an overarching product strategy , as Figure 4 shows. [8] Yes, most certainly. It depends.

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Product Goals in Scrum

Roman Pichler

What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. This helps me choose the right product goals and it ensures that meeting a product goal is a step towards creating the desired value for the users and the business, as figure 1 shows.

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Product Goals in Scrum

Roman Pichler

What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. This helps me choose the right product goals and it ensures that meeting a product goal is a step towards creating the desired value for the users and the business, as figure 1 shows.

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10+ Resources to awaken your strategic brain

The Product Coalition

but we had no previous training on strategy. Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. Blue Ocean Strategy Published in 2004, the ideas of professors W. Chan Kim and Renée Mauborgne quickly gained popularity.

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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

Netflix’s Friends (Born 2004, died 2010). I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Netflix launched Friends in 2004, the year that Facebook grew from one million to six million members.

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Scaling the Product Owner Role

Roman Pichler

(I discuss the difference between products, features, and components in more detail in my post What is a Digital Product? ). The alternative to sharing the responsibility of managing a product is to break up the latter. Another technique is creating product variants—think of iPod shuffle and iPod Touch, for example.