The Product Strategy and the Product Life Cycle
Roman Pichler
NOVEMBER 11, 2024
The product was launched in 2001 as the company’s first consumer music gadget in a market, which at the time was dominated by products like the Nomad Jukebox from Creative Labs. In 2014, Apple discontinued the original iPod and in 2022, the company finally retired the entire product line. [3] In 2009, sales started to decline.
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