A Practitioner's Guide to Net Promoter Score (NPS)
Sachin Rekhi
JUNE 18, 2015
Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. Fred found NPS to be a strong alternative to long customer satisfaction surveys as it was such a simple single question to administer and was able to show correlation between NPS and long-term company growth.
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