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Product Goals in Scrum

Roman Pichler

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

Corporations started re-structuring so that teams were self-managing, and were given more autonomy and ownership. There was a gap between development and tech which needed to be filled. Product Management developed organically, as the intersection between engineering and brand management. After all, many paths lead to product!

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Product Goals in Scrum

Roman Pichler

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

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7 Lessons We Learned About Product Development From Our Own Customers

Amplitude

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox. It helps you stay in tune with user needs and helps you make product development decisions that cater to those needs. Uncover core metrics specific to your product.

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What strong teamwork looks like: 7 proven models

Atlassian

Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team. 5-second summary.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

He was part of the team that created the PCjr, a product that flopped badly. Even better, if these criteria stayed the same over time, we could use them to guide long-term product development. Ulwick introduced the opportunity algorithm in a 2002 Harvard Business Review article. “What makes Product A better than Product B?