Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part. Many organizations think they’re doing product marketing because they have the proverbial one-armed paper hanger in corporate marketing creating brochures and prese

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Product Marketing Marketing Differentiation Healthcare 147

Nir Eyal

OCTOBER 12, 2021

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.” Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. The post Getting Over FOMO, the Fear of Missing Out appeared first on Nir and Far.

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Mind the Product

OCTOBER 12, 2021

Product roadmaps: love 'em or hate 'em, you probably spend a lot of time on them. Very often, that colorful set of bars on the timeline that we artfully sell to our leadership inadvertently leads to challenges down the road. Here are some roadmap tips to get your project off and running. [.] Read more » The post Building a product roadmap to avoid potholes down the road appeared first on Mind the Product.

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Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself.

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Technical Review User Testing Data Visualization Feedback Software 245

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

Customer Experience

Intercom, Inc.

OCTOBER 12, 2021

As a support leader, you already know how important it is to take care of your customers – but it’s just as important to take care of your support team. The rise of automation and bots has led to some seismic changes in the career landscape for many support professionals and support leaders have had to rethink the role and structure of their teams. Being able to leverage both automated and human support has led to some incredible advancements, allowing companies to scale their support and delive

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Weak Development Team Customer Experience User Testing Customer Feedback 222

Mind the Product

OCTOBER 12, 2021

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. [.] Read more » The post An introduction to impact mapping – Tim Herbig on The Product Experience appeared first on Mind the Product.

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The Accidental Product Manager

OCTOBER 11, 2021

It all about the experience Image Credit: Praveen. So product manager, what does your product look like? No, I mean when your customer first has a chance to get their hands on their version of your product, what does it look like? Does it show up in a nondescript cardboard box? Is it in an unremarkable container? You do realize how very important first impressions are, right?

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Product Management Product Manager Customer Experience Management 122

Intercom, Inc.

OCTOBER 13, 2021

Scaling a company is never a linear process. As your startup becomes a scale-up, teams will encounter obstacles that require them to quickly adapt to new demands. That’s where we found our Data Infrastructure team at the end of 2020 – we provide data and tools for teams across Intercom to get insights and run crucial processes, and were more in-demand than ever.

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Data Visualization Analytic Tools Systems Review Engineering 129

The Product Coalition

OCTOBER 13, 2021

If you are looking for your first product management job right out of school, the entire process can be overwhelming and a difficult one… Continue reading on Product Coalition ».

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Product Management Product Manager Management Management 123

Advertiser: Aggregage

The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.

Management

Mind the Product

OCTOBER 14, 2021

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we'll delve into why product leaders should care about both. [.] Read more » The post How to lead your product – Part 1: Leadership and management appeared first on Mind the Product.

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Leadership Management Management Product Management 171

Usersnap

OCTOBER 12, 2021

As ?? 76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech. Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

User Testing 121

User Testing Feedback Software Customer Feedback Customer Experience 121

Intercom, Inc.

OCTOBER 13, 2021

Ask five product managers what they do and they’ll likely give you five radically different answers. There’s a massive disparity in how people approach the role of a PM, depending on where they’re working, the products they’re developing, or even the culture of the company. Naturally, this presents many challenges. From the PM’s side, it’s hard to know what the job expects of you or how you can move up the ladder.

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Product Management Product Manager Management Management 118

The Product Coalition

OCTOBER 13, 2021

The digital transformation has changed businesses once and for all. To stay competitive in this new environment, tech-savvy C-levels put advanced technologies in the center of their winner-takes-all strategies. Being a pivotal digital enabler, mobile apps deserve special attention. In only 2 years, the number of worldwide downloads will approach almost 300 billion!

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User Testing Product Research Testing Weak Development Team 118

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

Mind the Product

OCTOBER 15, 2021

In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. [.] Read more » The post Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone appeared first on Mind the Product.

Customer Experience 149

Customer Experience Product Management Product Manager Product Research 149

svpg

OCTOBER 11, 2021

I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback. Yet the reason for this note is because so very often I find product people actively avoiding this negative feedback. As Elon Musk says, “I think it is very. View Article. The post Discovery – Feedback appeared first on Silicon Valley Product Group.

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Product Research Article 113

Johanna Rothman

OCTOBER 15, 2021

I've been hearing people talk about “hybrid” remote teams. So far, every person I've talked to means something different. When Mark Kilby and I wrote From Chaos to Successful Distributed Agile Teams , we differentiated between these types of teams: Collocated, as all the people are within 8-16 m of each other. (See the Allen Curve above.).

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The Product Coalition

OCTOBER 11, 2021

6 ways to save your burning PM soul. Continue reading on Product Coalition ».

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Product Management Product Manager Management Management 154

Advertisement

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

Data Visualization

Mind the Product

OCTOBER 10, 2021

Today is World Mental Health Day which means there’s only one Mind the Product post we want to rewind to today: Mental Health as a Product Person – Let’s Talk. Written in 2019 by our very own Martin Eriksson and good friend Saielle Montgomery, the post touches upon some of the challenges faced by product [.] Read more » The post SUNDAY REWIND: Mental Health as a Product Person – Let’s Talk appeared first on Mind the Product.

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UX Studio: Product Management

OCTOBER 9, 2021

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Like with most jobs, for us – UX Researchers – this meant moving our daily communication online, including research, creative processes, and communication. It also meant relearning how to establish trust and credibility with clients and rethinking daily tasks to suit the limitations and opportunities of working remotely.

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Positioning User Testing Customer Experience Research Software 108

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Sounds simple, right? Not necessarily. Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands.

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Feedback Software User Testing Product Research Customer Experience 103

First Round Review

OCTOBER 12, 2021

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.

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Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Mind the Product

OCTOBER 11, 2021

In this MTP Engage Hamburg talk, Björn Waide, Managing Director at Haufe-Lexware shares his experiences on building a free-thinking innovative culture. [.] Read more » The post Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide appeared first on Mind the Product.

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ProductBoard

OCTOBER 15, 2021

Customer-centricity is a mindset that puts the pains, needs, and desires of customers at the heart of product development. It is also the user-focused practices, habits, processes, and systems that result from and support this mindset. To ensure that your product team is truly customer-centric, your customers must be a persistent, visible, and respected presence at every stage of the product.

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Product Management Product Manager Management Management 98

Business of Software Conference

OCTOBER 14, 2021

What is the data literacy continuum and why does it matter? Every organization is made up of users with different levels of data literacy and competence. Most organizations massively overestimate how data literate their people are. In this survey, 84% of businesses think employees have high, or very high levels of data fluency, while only 10% of those users consider themselves data fluent.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience Customer Feedback 98

BrainMates

OCTOBER 14, 2021

An Interview with Phil Koziol, Product Manager at Good Pair Days. What is the longest onboarding process you have experienced when starting a new role? A few days or maybe a week? More often than not, a Product Manager starts a new role and is immediately bombarded with tasks and responsibilities. And though most Product Managers are qualified and ready to take on that challenge, lacking proper knowledge of a business’s goals, processes and customers rarely leads to success.

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Onboarding KPIs Reporting Tools KPI Customer Experience 98

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

Customer Experience

UserInterviews

OCTOBER 12, 2021

An essential lesson on how to start doing great user research with people with disabilities, and why accessibility is a non-negotiable part of good UX.

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User Testing UX 105

ProductBoard

OCTOBER 15, 2021

We’re excited to share that Productboard has been recognized by Comparably in three separate categories — Best Company Happiness, Best Company Perks & Benefits, and Company Compensation. These awards from Comparably, a website dedicated to workplace transparency, are based on employee evaluations, which rate a number of cultural aspects in the company, including satisfaction with pay, benefits.

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Userpilot

OCTOBER 15, 2021

Looking for SaaS conversion rate benchmarks? Finding a good conversion rate to compare your performance to can be tricky. But sometimes we make it too complicated without realizing it. In this article, we'll talk about types of SaaS conversion rates, the industry benchmarks for each of them, and 10 conversion rate optimization tactics to help you grow your SaaS business steadily.

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Feedback Software Customer Experience Customer Feedback Data Visualization 95