In-app Customer Needs Assessment 101: How to Collect and Act on Data
Userpilot
MAY 10, 2022
What is a customer needs assessment and why should you care? Here are the top reasons SaaS businesses need it and a guide on how to succeed.
Sat.May 07, 2022 - Fri.May 13, 2022
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We Made a Mobile App in Six Weeks. Here’s How You Can Too.
Modus Create
MAY 12, 2022
Healthcare is one of the most exciting industries for digital transformation. In recent years, our consultants have helped several healthcare organizations shift their focus to preventive care and patient outcomes. Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. .
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Tech Product Leaders: Are We Spoiling Society?
The Product Coalition
MAY 10, 2022
In honor of Mental Health Awareness Month, it’s time to have a serious discussion. We have a problem, and we’re holding it in our hands. Continue reading on Product Coalition ».
Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks
Alchemer Mobile
MAY 12, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management).
Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.
What is the customer journey?
Intercom, Inc.
MAY 13, 2022
A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .
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Growth Product Management: What You Need to Know
The Product Coalition
MAY 13, 2022
Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find… Continue reading on Product Coalition ».
How to Use Feedback to Improve Mobile Customer Experience in 4 Steps
Alchemer Mobile
MAY 10, 2022
From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.
Intercom’s product principles: Build better solutions by keeping it simple
Intercom, Inc.
MAY 11, 2022
Complexity hampers our ability to move quickly. At Intercom, keeping it simple means being deliberate about getting things into our customers’ hands in the most straightforward way. We often fall into the trap of assuming that the more complex a product, the more powerful it is. At Intercom, we steer away from complexity and keep things simple. Keeping things simple leads to solutions that are easier to build and maintain, and more intuitive for our customers.
Put your nostalgia goggles on, it’s World Product Day
Mind the Product
MAY 10, 2022
World Product Day returns on 19 July 2022, and this year we’ll be celebrating “Product firsts”! We want to help those who are taking their first steps, whether into a new leadership role, a new industry, or simply starting their first job as a product manager. We’ll be spending the day hosting discussions about our [.] Read more » The post Put your nostalgia goggles on, it’s World Product Day appeared first on Mind the Product.
Toward a Unified Project Management Understanding
Advertiser: Aggregage
The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.
Metrics Hierarchy and Metrics Pyramid: Aligning Product and Business Goals
The Product Coalition
MAY 11, 2022
Metrics Pyramid, Metrics Hierarchy, Unit Economy, Funnels?—?there are many ways to connect and organize metrics and dashboards. Choosing the right approach is 80% of success. As a consultant on advanced analytics, I often hear, “ Our business metrics were rising. But as we were cracking a bottle to celebrate, the metrics suddenly dropped ”. In most cases, such happens because the metrics hierarchy rule* was not respected.
Peter Thiel's Anti-Lean Manifesto
Sachin Rekhi
MAY 7, 2022
The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. The concepts the methodology describes, from hypothesis testing, to MVPs, to pivots, have become common vernacular in startup circles.
What is customer service?
Intercom, Inc.
MAY 13, 2022
Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. .
How to make product decisions with transparency and trust by Ellen Gottesdierner
Mind the Product
MAY 13, 2022
Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. [.] Read more » The post How to make product decisions with transparency and trust by Ellen Gottesdierner appeared first on Mind the Product.
Navigating the Future: Generative AI, Application Analytics, and Data
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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?
App & Game Localization: How to Reach Mobile Users Around the World
The Product Coalition
MAY 13, 2022
Mobile game and app companies are continuously searching for ways to expand their audience base. While it’s common knowledge that localizing your app store page is a must for boosting downloads, localization of your app content will have a significant impact on retention. Drawing on our 18-years of experience in app localization, we would like to share our tips and best practices which should be useful for those who are experienced in app & game localization, as well as for those who have ye
Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”
Nir Eyal
MAY 9, 2022
For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself. But there are still problems so tricky that they take even more thinking through. The post Don’t Write About What You Already Know — Instead, I’m “Writing To Learn” appeared first on Nir and Far.
What is a marketing funnel?
Intercom, Inc.
MAY 13, 2022
A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective. Generally speaking, marketing funnels are built around five key stages in the customer buying process: . Awareness . Interest .
Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience
Mind the Product
MAY 10, 2022
What would it be like to pack up all of your things and land a Fintech job in a completely new continent? On this week's podcast, we spoke with. Makera Kigarada, Principal Product Manager at Fintech start-up M-KOPA to hear about how he got started in the new market as a product manager, and his key lessons learned so far. [.] Read more » The post Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience appeared first on Mind the Product.
Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)
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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.
Why is the adoption curve flat for my product and what can I do about it?
The Product Coalition
MAY 12, 2022
In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. And while I can say there is no magical formula to eliminate the wall, there are ways to sidestep it.
How to Avoid False Insights in Your Research
dscout People Nerds
MAY 12, 2022
It’s easier than you’d think to glean false insights in your research. Here are some of the common mistakes researchers make—and how to prevent them.
What is a marketing campaign?
Intercom, Inc.
MAY 13, 2022
A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Examples include: . Search engine marketing where you strategically position your content at the top of search engine results. .
Looking after your mental health as a product manager
Mind the Product
MAY 12, 2022
It’s important that product managers, just as much as everyone else, are looking after their mental health. With help from Product Consultant and mental health speaker, Nicholas Jemetta, we discuss ways to look after yourself in your product management career. [.] Read more » The post Looking after your mental health as a product manager appeared first on Mind the Product.
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
Truly Celebrating Product Failure?—?A Formality You Shouldn’t Skip
The Product Coalition
MAY 12, 2022
Truly Celebrating Product Failure?—?A Formality You Shouldn’t Skip “It’s important to remember that at least half of our early product concepts and features won’t work out. Come back to this thought every day. Put it on a sticky note where you will see it every time you review the results of a product test. Commitment bias is real, and it’s our job as product leaders to mitigate it.
384: Why listening is the next product management superpower – with Christine Miles
Product Innovation Educators
MAY 9, 2022
How product managers can achieve transformational listening. Today we are talking about listening. How would you rate yourself as a listener? I consider it a superpower for product managers and innovators, because proper listening is a key way to learn what customers need. It is also a behavior of those gaining influence in their organizations. To help all of us better develop this superpower, Christine Miles joins us.
What is customer lifetime value?
Intercom, Inc.
MAY 13, 2022
Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers. You do this by calculating the average value of each customer purchase and the purchase frequency rate.
SUNDAY REWIND: Using the Kano Model to prioritise product development
Mind the Product
MAY 8, 2022
In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. [.] Read more » The post SUNDAY REWIND: Using the Kano Model to prioritise product development appeared first on Mind the Product.
Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
A summary of “Building Products for the Enterprise”
The Product Coalition
MAY 11, 2022
Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. As argued in the intro of the book, even though enterprise software makes up a big share of the total software market, most Product Management books still focus on consumer products only as well as ignore that enterprise software product
Moving from kOps to EKS
ProductBoard
MAY 9, 2022
Last year, the infrastructure team at Productboard took on the daunting task of migrating our existing Kubernetes infrastructure from a self-managed kOps cluster to Amazon’s EKS. In this article, we’ll describe the reasons for this decision as well as the hurdles we encountered along the way and what we learned from them. Our Kubernetes cluster was originally built some three years ago as the.
What is workforce engagement management (WEM)?
Intercom, Inc.
MAY 13, 2022
Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees. Just as dedicating time to honing the customer experience yields desirable results, the same is true of your workers’ experience. . “Workforce engagement management improves the employee experience”
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