Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

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User Testing Customer Feedback Customer Experience Feedback Software 183

BrainMates

MARCH 26, 2019

I had so much fun when I was a kid in my first years of high school discovering Dungeons and Dragons. I was playing the first release of the basic set in the early ‘80s and I’d spend hours creating heroic persona, sending them on dangerous quests and then leveling up with experience points and treasure. The game was a contest of points, dice rolls, probability and imagination.

Agile 40

Agile Customer Experience Framework Strategy 40

Lead on Purpose

MARCH 28, 2019

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back?

Positioning 228

Positioning Technology Marketing Product Management 228

Piyanka Jain

MARCH 29, 2019

Joel is the newly-appointed CEO of a 100-year-old consumer company. He has been brought in with a vision to make the company customer-centric and tasked with leading digital transformations so that it is at par with the new information era. After taking the reins of the company, he spends his first six weeks getting the lay of the land, understanding its culture, products, and customers.

Presentation 150

Presentation Download Vision Leadership 150

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

Product Management

Mind the Product

MARCH 28, 2019

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the cost.

User Testing 183

User Testing Product Research Customer Experience Customer Feedback 183

Lead on Purpose

MARCH 27, 2019

Guest post by Yvette Bethel Your interconnective infrastructure is the framework that facilitates interpersonal and other work relationships.

Framework 150

Framework Strategy 150

The Product Guy

MARCH 28, 2019

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. > What excites you about your current products? We’re building a category-creating platform that helps product teams build better products. I love working with other product teams. I have genuine empathy for my customers. The product and product team are scaling fast.

Customer Experience 145

Customer Experience Customer Feedback Information Product Management 145

Mind the Product

MARCH 25, 2019

With each product I’ve built, things have rarely come together exactly as planned. But it’s not the inconveniences, technical challenges, or misguided people that are the problem. It’s that we ever allow them to catch us off guard in the first place. Anyone can operate under ideal conditions. But ideal conditions are the exception, not the rule. Eighty percent of your time building product will take place in a maelstrom of ambiguity and obstacles.

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Product Management Product Manager Healthcare Product Research 167

Intercom, Inc.

MARCH 26, 2019

In the SaaS industry, we have all come to realize that retention is just as important as acquisition. There is no point exerting lots of energy attracting new customers if you struggle to keep your existing customers happy and subscribing to your service. Indeed, we have gone so far as to say that “ customer retention is the new conversion ,” and the data backs that claim up.

Customer Experience 128

Customer Experience User Testing Research Software Onboarding KPIs 128

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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

Data Visualization

Product Management University

MARCH 25, 2019

The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven. If you’re a BA, technical product manager, engineer or developer with product manager aspirations, make the move in two smaller steps instead of one big leap.

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Product Management Product Manager Management Management 113

The Product Guy

MARCH 26, 2019

Guest Post by: Esley Svanas (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Andrew Hsu]. Before every quarterly meeting with the various departments in the company, I would try to imagine I was Oprah and it was one of her “Oprah’s Favorite Things” episodes. Most often these episodes were around the beginning of the winter holiday season, Oprah would choose things that she liked and gift them to the audience in the studio.

Product Management 144

Product Management Product Manager Technical Review Management 144

Mind the Product

MARCH 27, 2019

Kai Haley is Google’s Lead of Design Relations, but in her spare time she also looks after the company’s internal Design Sprint Academy. Jake Knapp (late of Google Ventures/GV) may have written the book, but Kai has run the sprints, trained the trainers, and has spent the last few years in the trenches. We had a great talk about all the things you won’t find in the books – the tips and tricks you need to know before you jump in with your team.

Product Research 158

Product Research Entertainment Startups Education 158

Intercom, Inc.

MARCH 28, 2019

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer. In many companies, they’re still viewed as black sheep – the lone executive in the C-suite operating with amorphous goals, responsibilities and unclear definitions of success. This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly.

Research Software 117

Research Software Reporting Tools Data Visualization Customer Experience 117

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

ProductCraft

MARCH 25, 2019

While on a preschool tour for my toddler, I came across this poster describing “Product vs. Process.” It turns out “Product vs. Process” is a known early childhood educational framework. I’m a first-time parent, so I’m still learning. But seeing this got me thinking it could be a useful framework to apply to product management. The post Product Over Process appeared first on ProductCraft by Pendo.

Framework 110

Framework Education Product Management Product Manager 110

The Product Guy

MARCH 24, 2019

What key people influenced you in your product management career? Watch as we learn more from product management expert, Alisa Warshawski.

Product Management 140

Product Management Product Manager Management Management 140

Mind the Product

MARCH 26, 2019

Chris Long , Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management. Chris says that product managers often are unaware of their responsibility in the growth process. Although many areas in a business affect growth (product, marketing, engineering, data, design), the product manager is first and foremost responsible for the success of th

Product Management 149

Product Management Product Manager Customer Experience Management 149

The Accidental Product Manager

MARCH 29, 2019

Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be.

Books 103

Books Product Management Product Manager Management 103

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User Testing

freshtrax

MARCH 27, 2019

Live streaming is a huge trend in Japan. Digital Content Association of Japan shows that the domestic market size of live streaming services in 2017 was 185 billion yen (1.68 billion USD as of March 25th, 2019). ( video marketing services landscape in Japan). It’s not rare to see people glued to their phones while on the trains in Japan. So when I accidentally saw an everyday man watching the performance of a pop idol on his phone, I was shocked to see it was in real time.

Customer Experience 105

Customer Experience Customer Feedback Marketing Naming 105

ProductCraft

MARCH 25, 2019

One specific antipattern in Agile software development involves a product owner (or product manager) morphing into a “backlog owner.” So, what exactly is a “backlog owner?” To understand that term better, let’s first look at what a product owner does. Per the Scrum Guide, the job of the product owner is to maximize the value. The post Be a Product Owner, Not a Backlog Owner appeared first on ProductCraft by Pendo.

Software Developers 98

Software Developers Software Development Agile Product Management 98

Mind the Product

MARCH 29, 2019

A former tech investment banker, June Angelides is the founder of Mums in Technology, the first child-friendly coding school in the UK. A lack of options for learning alongside her baby led June to create a skills-based tech programme for like-minded mothers raising children. In this ProductTank London talk, June demonstrates a new way for organisations to approach learning for mothers while helping to close the gender gap in tech.

Research Software 85

Research Software Market Research Technology Product Research 85

The Product Coalition

MARCH 27, 2019

Software development is rarely linear. As the project moves along, the customer may want new features, or have new functionality requirements that conflict with the existing application architecture. If the team is unable to successfully manage those processes, it could cause chaos during development, and the customer will face sharp increase in development time and poor quality of work.

Weak Development Team 83

Weak Development Team Software Review Development User Testing 83

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

The Accidental Product Manager

MARCH 25, 2019

Grocery stores are going to have to change to keep up with customer’s needs Image Credit: I-5 Design & Manufacture. Product managers for grocery stores have actually had it pretty easy for quite some time. If you think about it, your local grocery store probably has not changed all that much since you were a little kid. Oh sure, now they have organic vegetables and perhaps they create prepared meals, but their product development definition has not really changed all that much.

Product Management 87

Product Management Product Manager Technical Review Data Visualization 87

ProductCraft

MARCH 27, 2019

This week on Product Love, I talked to May Habib, the co-founder and CEO of Qordoba. Words have always been important to May, from her time as a journalist at the Harvard Crimson newspaper to becoming the CEO at Qordoba, a strings platform that makes every application’s words accessible and measurable across platforms, teams, channels, The post Product Love Podcast: May Habib, CEO and Co-Founder of Qordoba appeared first on ProductCraft by Pendo.

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Miro

MARCH 28, 2019

Running an effective 3-hour brand sprint with a remote teamIn case you hadn’t heard yet, we recently announced that RealtimeBoard is now Miro and revealed our new branding, inspired by the groundbreaking and innovative Spanish painter Joan Miró. And while this transformation took place quickly, it also required a lot of thought and planning. How […].

Branding 81

Branding Blog 81

Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do.

Artificial Inteligence 70

Artificial Inteligence Data Visualization Marketing Research Software 70

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Product Management

ProductPlan

MARCH 28, 2019

When an employee leaves a company, there’s more walking out the door than a salary and a nameplate. They take with them institutional knowledge, project momentum, key relationships, and a little bit of your company’s reputation. Today’s article is all about product management turnover, what causes it, and how to prevent it. When a product manager exits, it can derail major aspects of your product strategy due to their integral role and unique perspective on things.

Product Management 83

Product Management Product Manager Weak Development Team Technical Review 83

Gainsight

MARCH 27, 2019

There’s nothing worse than submitting feedback about a product you love and hearing nothing back. Okay, there’s probably a few things that are worse, but it’s still pretty painful when it happens. It feels like they aren’t really listening to you, and if they aren’t listening, then do they really even care? Now imagine that your customers are experiencing this disappointment, day-in, day-out.

User Testing 78

User Testing Customer Feedback Feedback Software Customer Experience 78

ProductCraft

MARCH 25, 2019

Creating a customer-centric culture has never been so important. Most companies can agree on this, yet many don’t know how to form the habits that ensure the customer—not the competitor or anyone else—always comes first. Tatyana Mamut is on a mission to fix this. A leader in Silicon Valley for over a decade, Tatyana. The post Crafting a Customer-Centric Culture: A Conversation With Tatyana Mamut appeared first on ProductCraft by Pendo.

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