Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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How Collaboration Leads to Product Innovation

Izenda

Product managers – while not the sole provider of innovative ideas – must orchestrate and foster a workplace that cultivates innovation. As team leaders, successful product managers have a pulse on their customer base and deep understanding of their market. But innovation doesn’t happen in a vacuum. It comes from collaboration. Product managers bring invaluable expertise on both buyer personas and market movements which can often lead to breakthrough ideas.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. Here, I will tackle some of the common questions around it: Does it exist?

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3 Questions To Ask In Your Next Product Manager Job Interview

Product Management University

There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. You’ll improve the odds of landing a job that aligns with your career aspirations.

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Product management & retention: Closing the divide between customers and the product team

ProductBoard

This post is an excerpt from our ebook, “Building excellent products in the age of remote work,” written to help you overcome today’s unique challenges and focus on what really matters—building excellent products that customers truly need. The COVID-19 pandemic has placed many businesses under severe financial stress, forcing them to scrutinize every expense and trim the fat where necessary.

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Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

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Doing Discovery Well: How to Measure and Guide Your Team

Product Talk

How do you know that you are doing discovery well? If you want to improve your discovery process, what outcomes help you track your progress? I get asked these questions often. I like that teams are trying to take an outcome-focused mindset to their discovery practice. The good news is setting discovery outcomes is no different from setting any other outcome.

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Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

Mind the Product

In this ProductTank London talk, Kathryn Corrick and Frank Wales, Founding Partners at Corrick, Wales & Partners, tell us how product and marketing teams can both use data protection to solve problems. Watch the video to see their talk in full. Or read on for an overview of their key points: What do they really want [.]. Read More. The post Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales appeared first on Mind the Product.

Marketing 100
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Why Nobody Is Happy With Your Roadmap

ProductCraft

Feature prioritization and updating roadmaps are two common bugbears for product managers – experienced and new alike! I talk to a lot of product managers and they always exclaim that the sales team does not understand the roadmap or that engineering is complaining that they don’t know what to build. Product managers often hide behind. Read more » The post Why Nobody Is Happy With Your Roadmap appeared first on ProductCraft by Pendo.

Roadmap 76
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Introducing Milestone Analysis: Uncover the Moments That Create High-value Customers

Amplitude

There are moments when a user falls in love with a product. Perhaps it’s the first time they completed an order. Or the second time they received a mobile delivery. Or the third time they finished a workout with a fitness app. Regardless of the action, these critical points are milestones that propel users on their journey to becoming a high-value customer.

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How to test business ideas

BrainMates

While every business is always looking for great ideas and new products, it’s rarely a matter of ‘build it and they will come’. Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas.

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Toward a Unified Project Management Understanding

The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.

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Inside Intercom X Black Tech Unplugged

Intercom, Inc.

As we touched on in last week’s episode, the unjust killing of George Floyd has prompted many of us to look at our own relationship with perpetuating racial injustice and to look for ways we can participate in and reinforce racial equity. At Intercom, we have a lot of work to do in that regard but we feel that a small and organic way for us to start is by connecting the audience we’ve built for this podcast with voices that need to be heard but traditionally aren’t, particularly in t

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Bias in Interviews and why Hiring in Product is Broken

Mind the Product

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. “Describe a coffee cup.” No, you’re not in the middle of a therapy session, you’re in a product manager interview, and a bad one at that. If you can, you should get up [.]. Read More. The post Bias in Interviews and why Hiring in Product is Broken appeared first on Mind the Product.

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Your Mobile Feedback Funnel is Broken – Here’s How to Fix It

Alchemer Mobile

Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value. He reveals where your funnel has failed in the past and key strategies to improve it for the future.

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Finding Time To Do Deep Work as a PM

The Product Guy

As product managers, we sometimes tend to do what is easy to do in the moment, rather than what really matters. But most of our high value work is concentrated in a few areas: thinking about product vision and strategy, piecing together various forms of input to figure out priorities, looking at product from different angles, preparing for major meetings to make sure they are productive.

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Harnessing Mobile-Led Growth: The Case for Mobile App Performance

In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.

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Strategies for building a resilient business

Intercom, Inc.

The past few weeks have shown us how important it is for all of us to deeply empathize with those around us. With that comes the need for clear communication and open dialogue with customers and employees alike. These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term.

Strategy 197
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Making Better Predictions – Margaret Heffernan on The Product Experience

Mind the Product

If 2020 has taught us anything, it’s that predicting the future is hard and in this episode, sponsored by Amplitude, we turn to Margaret Heffernan to learn how to do it better. She’s a captivating speaker with more than 12 million views of her TED talks and a prolific writer who recently published Uncharted: How To [.]. Read More. The post Making Better Predictions – Margaret Heffernan on The Product Experience appeared first on Mind the Product.

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How to Create Better Mobile Surveys

Alchemer Mobile

Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. In addition to content, timing of surveys is critical.

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Translation and localization platforms. Tips for agile teams

The Product Coalition

Localization is not an easy task, especially if the content is regularly updated. Here’s how TMSs help streamline the localization process. Continue reading on Product Coalition ». localization translation agile localization-service platform

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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Data-Backed Productivity Tips for the Gaming Industry

Indicative

The gaming industry is known to attract some of the most passionate, intelligent professionals in the world. That’s why workdays never seem long enough. According to a 2020 survey from the Game Developers Conference (GDC), 62 percent of respondents said that they spend more than 46 hours per week on the job. . This work ethic comes from a love for the craft, according to the GDC.

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Helping a Machine to Distinguish Toilet Flush From Kitchen tap: a Case Study

Mind the Product

In this case study, Dmytro Prosyanko, Product Manager at McKinsey & Company, Dr. Andrew Pike, Data Scientist, and Danylo Pavliuk, Product Designer at Temper, discuss why effective collaboration between product, data science, and design is crucial for successfully developing next-gen smart tech products. Overview The focus of this case study, co-authored by all three of [.].

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Bringing It All Together AGAIN!

The Product Guy

Remember to subscribe to our YouTube channel @ [link]. Thank you to everyone who made it to our latest roundtable meet-up of The Product Group. Over the course of the night a few of the highlights were… Featured Product: Coda exploring the product, its challenges and successes. The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting.

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The role of UX research now and beyond the COVID-19 pandemic

Userzoom

There has never been a challenge like COVID-19. Not just for businesses, but for every individual. Some organisations have had revenues decimated, traffic come to a halt, markets practically vanish, supply chains cut off, conversion rates fluctuate like never before, and of course mass furloughing. I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a U

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Building or re-building your MVP? Focus on one thing; delivering an outcome to the customer

The Product Coalition

The talk around MVPs has got very complicated. Most of it misses the key reason they exist in the first place. Continue reading on Product Coalition ».

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Organizational Alignment Through Vision and Principles By Elena Luneva

Mind the Product

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in. The key points of her talk include: Establishing a product vision Aligning your team with the vision Using product [.]. Read More.

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Understanding Customer Attrition in a COVID-19 World

Pragmatic Marketing

The world has changed. Businesses are under pressure because of the COVID-19 pandemic. The global economic slowdown is creating cash-flow challenges and many B2B solution providers are experiencing an unprecedented spike in customer attrition, or churn. In this new environment, it’s easy to blame higher-than-normal churn rates on COVID-19; but proactive business leaders don’t just sit back to watch this crisis run its course.

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What is the Role of a Technical Program Manager?

PMLesson's Ace the PM Interview

Are you interested in making the leap into becoming a technical program manager (TPM)? You may be intrigued by the exciting job descriptions and lucrative salaries. But you also want to learn a little more about what it means and what it takes to be a technical program manager before you dive in headfirst. We've covered all the bases in this article concerning the roles and responsibilities that come with technical program management.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Prioritization is about Confidence, not Value

The Product Coalition

“Defining value: the most ambiguous word in product development” was the title of a post by Jeff Gothelf at the beginning of last year. If… Continue reading on Product Coalition ».

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How to Disappoint People by Neil Vass

Mind the Product

In this MTP Engage Manchester talk, Neil Vass, Principle Delivery Manager at the Co-op shares some of the recurring ways that we, as product people, disappoint. He includes the lessons he’s learned, and some useful tools to tackle the issue. Every project has a fixed amount of disappointment, and it’s up to you to decide [.]. Read More. The post How to Disappoint People by Neil Vass appeared first on Mind the Product.

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Understanding Customer Attrition in a COVID-19 World

Pragmatic Marketing

The world has changed. Businesses are under pressure because of the COVID-19 pandemic. The global economic slowdown is creating cash-flow challenges and many B2B solution providers are experiencing an unprecedented spike in customer attrition, or churn. In this new environment, it’s easy to blame higher-than-normal churn rates on COVID-19; but proactive business leaders don’t just sit back to watch this crisis run its course.