Step 0: Don’t Freak Out – How To Get Started In Market Discovery
The Secret PM Handbook
FEBRUARY 21, 2019
Sat.Feb 16, 2019 - Fri.Feb 22, 2019
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Product engagement: the most important metric you aren’t tracking for your SaaS business
Intercom, Inc.
FEBRUARY 18, 2019
If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. The entire model is dependent on product engagement. In short, creating a method for scoring engagement is essential for every SaaS business.
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How our Success is Killing us by Matt Stratford
Mind the Product
FEBRUARY 18, 2019
In this ProductTank London talk, Matt Stratford, Senior Product Manager at Elsevier, shares a reminder that the Earth cannot sustain the level of consumption our modern society has built. For the sake of the planet, Matt suggests “product management for good”. Product managers are among the most entrepreneurial people in the world and embody the spirit of capitalism more perfectly than any other profession out there.
Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report
Alchemer Mobile
FEBRUARY 21, 2019
Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions.
Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.
What 2 Men And a Runner Taught Me About Data Science and Fraud Modeling
Piyanka Jain
FEBRUARY 20, 2019
As I was wrapping up my work last evening, darkness started to loom outside. I decided to go for a short run on a neighboring track… Continue reading on Towards Data Science ».
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy
Mind the Product
FEBRUARY 20, 2019
Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more.
Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)
Product Management University
FEBRUARY 21, 2019
Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. View the short video to learn the most important questions your roadmaps have to answer, both internally and externally, and what people really want to know when they ask, “What’s on your roadmap?
Product Managers, It’s time we remove the training wheels
The Product Guy
FEBRUARY 19, 2019
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
10 apps every sales team should know about
Intercom, Inc.
FEBRUARY 19, 2019
“Time is money.” Never does that phrase ring more true than when you’ve wasted days going back and forth over email to coordinate a sales meeting or spent hours manually copying and pasting data between tools. As a sales rep, your focus should be on hitting your number, but oftentimes, you find yourself dealing with day-to-day tasks that take time away from what’s most important: selling.
Toward a Unified Project Management Understanding
Advertiser: Aggregage
The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.
How Does Product Management Give you the Best Chance of a Successful Digital Transformation?
Mind the Product
FEBRUARY 19, 2019
Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? What is Digital Transformation? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper.
Video: The Style of Product Management
Sachin Rekhi
FEBRUARY 19, 2019
Video: The Style of Product Management. Slides: The Style of Product Management. Essays: The Art of Being Compelling | Engaging in Product Debates. In January I was invited to Atlassian to share my wisdom on product management with the global product organization. I decided to delve into the style of product management, covering some of the critical soft skills that are so crucial for the success of product managers.
A Missing Product Tool
The Product Guy
FEBRUARY 17, 2019
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Product design is about cost-benefit analysis
Intercom, Inc.
FEBRUARY 18, 2019
Product design is about cost-benefit analysis. How useful is something versus how hard is it to do. Here’s how I think of it: The cost-benefit analysis of features. Every type of feature can be identified as belonging to one of four quadrants: low reward and low effort; low reward and high effort; high reward and low effort; and high reward and high effort. .
Navigating the Future: Generative AI, Application Analytics, and Data
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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?
Changing the Weather Inside your Organisation by Tom Loosemore
Mind the Product
FEBRUARY 22, 2019
In this #mtpengage Manchester talk, Tom Loosemore of Public Digital talks about how to create the right climate internally to do “good” product management, as often, it’s the internal climate that’s more than half the battle of building good products. To start, we first have to understand what we mean by digital. Public Digital define this as: Applying the culture processes, business models, and technologies of the internet era to respond to people’s raised expectations.
The One Fitness App That Hooked Me For Good
Nir Eyal
FEBRUARY 20, 2019
Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up. We buy ridiculous gadgetry to get in […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.
How To Break Into Product Management—Sachin Rekhi
PMLesson's Ace the PM Interview
FEBRUARY 20, 2019
Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. Listen to our podcast here, or read the transcription below! How did you first break into product management? As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation.
G2.com’s Ryan Bonnici on selling to educated customers
Intercom, Inc.
FEBRUARY 21, 2019
That’s why more and more businesses are turning to sites like G2.com , the place to see what others are saying about their experiences with the myriad SaaS options for business. And G2.com’s CMO Ryan Bonnici believes software purchasing will continue to evolve into a more authentic selling and buying experience. Ryan joined G2.com as its head marketing guy in late 2017, having known that he wanted to be a CMO since the age of 10.
Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)
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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.
Product Management Fears and how to Face Them
Mind the Product
FEBRUARY 21, 2019
In general we product people are a courageous bunch, but beyond our confident exteriors can reside a few honest (and I would argue, healthy) fears with which we wrestle, whether we admit to it or not! I have a secret, not one I talk about often, if at all. Yet it preoccupies me as I commute to work, eat my lunch, or sit in the office… what if I am the only person who struggles with product management?
The Full Conversation, Everything On and Around Product
The Product Guy
FEBRUARY 22, 2019
Check out the full-length conversation on everything in and around product with Melissa Perri, The Best Product Person of 2017. Take a moment and congratulate The Best Product Person of 2017: Melissa Perri. ( tweet ). Thank you to everyone who participated, nominated, interviewed, AND passed on the word! Nominate your pick for The Best Product Person 2019 right now!
The 5 Most Important Traits To Look For In A UX Consultant
UX Studio
FEBRUARY 18, 2019
Working with the right UX consultant could be added to your list of healthy, relaxing habits. UX consulting can keep you, your team and your product healthy. In this post, you will find the most important traits to look for in a UX consultant. In this article we discuss: What a UX consultant does. Traits to look for. Problems to avoid. UX consultancy ranks as one of the hot UX topics these days.
Conversion Optimization Glossary
AB Tasty
FEBRUARY 21, 2019
Whether you’re new to Conversion Optimization or trying to brush up on your skills, there’s a lot of CRO terms that you may not be familiar with and need to master for the success of your website. This article was originally posted on AB Tasty as Conversion Optimization Glossary.
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
The Outstanding Speakers at #mtpcon San Francisco 2019
Mind the Product
FEBRUARY 20, 2019
Mind the Product returns to San Francisco and the famous Davies Symphony Hall on July 15-16. 2019 promises to continue our run of amazing conferences, with a pre-conference Leadership Forum, even more workshops, more networking events around the conference, and more fun than ever before. As always the core of the conference is our line-up of brilliant speakers, and the insights and stories they bring to the conference is what starts all those conversations.
AI in Business
Pragmatic Marketing
FEBRUARY 18, 2019
Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one )? And while our robot overlords as still a few decades away (depending on which movie you’re watching), AI is very much in the present, and growing more and more popular with businesses every day. But how does AI work in business?
The One Fitness App That Hooked Me For Good
Nir Eyal
FEBRUARY 20, 2019
Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog. Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.
Crowdtesting – all you need to know
Usersnap
FEBRUARY 19, 2019
You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation. Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application.
Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
What’s a UX Audit and Why You Need One
UX Studio: Product Management
FEBRUARY 17, 2019
Not sure which direction to go when it comes to the usability issues of your website? Not even sure if it needs small corrections or a whole major UX redesign project? Let’s get things straight first! What makes up a UX Audit? An expert audit provides a way to pinpoint less-than-perfect areas of a digital product. It evaluates the different dimensions of your digital product and reveals which areas or features to tackle first.
AI in Business
Pragmatic Marketing
FEBRUARY 18, 2019
Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one )? And while our robot overlords as still a few decades away (depending on which movie you’re watching), AI is very much in the present, and growing more and more popular with businesses every day. But how does AI work in business?
TEI 216: Avoid disruption and create new value for customers – with Thales Teixeira, PhD
Product Innovation Educators
FEBRUARY 18, 2019
Map your value chain and rethink your business model to stay ahead of the curve. Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. Kodak was displaced by the digital camera. Blockbuster’s physical doors could not stay open in the face of Netflix’s virtual service.
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