Sat.May 05, 2018 - Fri.May 11, 2018

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Confused Buyers Don’t Buy—Or Do They?

Pragmatic Marketing

An important rule I teach in the Price course is that confused buyers don’t buy. If you have a complex price list, then this is your buyer’s experience. He has a 30-minute break betwee n meetings and picks up your price list to figure out what the company needs. He spends the entire time trying to determine which parts go with which other parts, what options he needs and why one option is better or more expensive than another option.

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It is time to talk about Product Leadership

The Product Coalition

It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. It represents the intersection between Product Management and Leadership; which, in my point of view, have a lot to do with each other. Product Leadership also means a new way of responding to our organisations challenges, much more suited to the digital and transforming era that we live in.

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Trending Sources

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Competency Management In 5 Steps: Make Your Own Product Skills Map

UX Studio

Product designers are experts with a very diverse toolkit. Competency maps help assess a designer or researcher’s unique combination of capabilities, to find out where they are and where they are going. Good team competency management is key for high-quality work, so, we recently mapped the whole team. In this article, we present a step-by-step guide on how to do it yourself.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal.

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Harnessing Mobile-Led Growth: The Case for Mobile App Performance

In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.

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Product Leadership in Scrum

Roman Pichler

Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success. The cross-functional development team makes the design and technology decisions; and the Scrum Master guides process and organisational change, as the following picture shows.

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Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

Mind the Product

India is a complex and diverse country, more so than any other emerging market in the world. Its diverse linguistic, cultural, and economic user base makes it a daunting challenge, one that the start-ups operating out of global hubs like Silicon Valley and London don’t face until much later in their expansion lifecycle. So it made perfect sense to base our latest ProductTank Delhi meetup around the challenges of “Building For Billions”.

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From hi to buy: 6 live chat etiquette tips for sales teams

Intercom, Inc.

Adding live chat to your funnel is a great way of generating more sales and targeting specific leads in a more effective way, ensuring the best experience possible for all involved. When it comes to conversing with leads over live chat, it is a very different experience compared to talking in person or even on the phone. No wonder many reps are daunted by the thought of putting live chat on their website.

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Our 6 Must Reads For Creating and Accelerating Trust on Teams

First Round Review

Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams.

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Future of Product Management Process

The Product Guy

Product process has evolved tremendously over the past decade. Check out where product management expert, Alisa Warshawski, sees process evolving in the future. There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.

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Embedded Analytics Insights for 2024

Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format. To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.

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How to Start From Scratch and Prioritise by Marcel Britsch

Mind the Product

Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch. Using examples from his work with Barclays Bank on a greenfield project and also a brownfield supply chain optimization project, Marcel demonstrates how to do lean actionable modelling.

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Bizops: when you’ll need it and why, eventually, you won’t

Intercom, Inc.

Business Operations (Bizops for short) has inexorably become a thing at certain kinds of companies. Some of you might come into regular contact with a Bizops team, others might have merely a vague awareness of Bizops, and still others might not have heard of Bizops at all. Regardless of which bucket you fall in, I suspect you don’t have the foggiest idea exactly what Bizops is or why it exists (unless you’re part of a Bizops team).

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23 quantitative and qualitative user research methods: a comprehensive guide

Userzoom

Whether you’re a grizzled UX expert who “has seen everything in the line of duty”, or you’re a complete newbie who has been told to “do some of that UX stuff that’s so popular these days” – this is the guide for you. We’ll explain the difference between all the most common UX research methodologies, how they are either quantitative and/or qualitative (and what that actually means), and we’ll also discuss the benefits and challenges of running moderated and unmoderated UX studies.

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Sukoon Active & Breaking Into Product Management!

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Breaking Into Product Management and debated Featured Product, Sukoon Active … And, also, thank you to our awesome sponsors who make everything possible… .

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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How Industrial IoT is Reshaping the Energy Sector

Daniel Elizalde IoT Blog

In this episode of IoT Product Leadership, we explore how Industrial IoT is reshaping the energy sector in a conversation with Susan Peterson-Sturm, Digital Lead of Power Generation and Water in the Industrial Automation Division of ABB. We also discuss the role Industrial IoT vendors play in supporting the security journey of their customers, as […].

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When messaging becomes more than just chat: which apps should I use?

Intercom, Inc.

With our redesigned Messenger , businesses can do so much more than chat. The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

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How to Build new Products in Digital Media by Ana Jakimovska

Mind the Product

Ana Jakimovska has carved out a career in media, working at just about every leading broadcaster in the UK. In this ProductTank London talk she focuses on the importance of knowing your industry and keeping an eye on the wider competition when starting from scratch. The broadcast industry has been hugely disrupted with the rise of Netflix, YouTube and others who are creating incredibly usable products.

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How to Be a More Agile Product Manager

Clever PM

Due to the unique role that Product Managers play in most organizations, we’re often capable of being the strongest influences on the overall culture of the product development organization and of the company in general. And while there are many companies out there who are truly only interested in giving lip service to the concept […].

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Pragmatic Marketing Framework Update

Pragmatic Marketing

Our courses are constantly evolving, a reflection of what we have learned teaching thousands of companies for 25 years. The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers.

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Product Management’s Most Important Lessons

The Product Coalition

The lessons that the best product people teach over and over again When people ask how I got into product management, I like to say that I “fell into it”. That may not exactly be true, when I look back on my path, but either way I feel incredibly lucky that I’ve discovered this field. Building products that solve peoples’ problems, and that do it in a measurable way, is an incredibly rewarding vocation.

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How a Release Burn-up can do Some of Your Stakeholder Management

Mind the Product

Do you ever get tired of being asked, “when will it be ready?” Are you always hesitant to commit to a deadline so you can avoid being accused of being “late” when you don’t hit it? Because let’s face it, when you start to build a piece of software or a big feature you can’t easily decompose, you can never really say with any certainty how long it will take.

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Stop Acting Like a Product Manager … Be One!

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Our 6 Must Reads For Creating and Accelerating Trust on Teams

First Round Review

Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams.

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Transformation through design thinking: inside BCG Digital Ventures, Europe’s leading startup builder

Miro

Transformation through design thinking: inside BCG Digital Ventures, Europe’s leading startup builder Here at RealtimeBoard, we are passionate about helping other companies be more productive and streamline their product development. We also try to follow them closely on their way to success and share their insights with our readers. Today, we are excited to publish […].

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Your Product Teams are Lying to You

The Product Coalition

Are your product teams acting on the best product feedback data? How do you know that everyone is working on things that really matter? Thanks to Jennifer C, Flickr Do you know what all your developers are working on? Can you be sure they aren’t building the last request they heard from your most demanding user or pushy salesperson? Or are your product decisions being fuelled by politics, reaction and gut decision?

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Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

DISQO

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. Background. MRLN, a startup incubated by D. E. Shaw & Co., L.P., a multinational investment management firm, is creating innovative solutions in the commercial insurance marketplace for agents and brokers.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Create User Personas That Stick

Amplitude

Let’s face it, user personas have gotten a bad rap over the years. Countless companies spend time and money investing in building a set of personas, but end up with nothing more than posters in a hallway ignored by most of the organization. As a result, many modern product teams have decided to abandon personas altogether and adopt practices like user scenarios, user stories, or the “Jobs to be Done” framework instead.

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Announcement: Next Product Management Batch Starts June 2nd (Online Course)

NextBigWhat

Ladies and Gentlemen We are happy to announce that the next batch of Product Management course starts June 2nd. Spread over 8 weeks, the course is taught by 15+ brilliant product minds ! This is the most comprehensive and practical course which brings a foundational approach to Product Management. What will you learn? You will […]. The post Announcement: Next Product Management Batch Starts June 2nd (Online Course) appeared first on NextBigWhat.

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RACI is dead

The Product Coalition

RACI matrix is dead because it doesn’t help in modern product development and doesn’t reflect the realities of how software is built nowadays. If you rely on a RACI matrix, this probably indicates some serious issues within organisation of your software product team. Let me break it down. Responsible Those who do the work to achieve the task. There is typically one role with a participation type of Responsible, although others can be delegated to assist in the work required.