Gainsight
MAY 14, 2019
A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Provide high-level instructions for executing the strategy.
Intercom, Inc.
MAY 13, 2019
Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals. That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think.
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ProductPlan
MAY 14, 2019
First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. When your competitors eventually show up they’ll be fighting over the scraps and expending way more effort trying to steal your current customers, with varying levels of success.
Mind the Product
MAY 14, 2019
What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles. But what if we ask these questions to the people they’re supposed to lead? What does a product manager think about this?
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.
Intercom, Inc.
MAY 15, 2019
Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple customer follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for anyone who works in customer support.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management Unpacked
MAY 17, 2019
Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort.
Product Management University
MAY 16, 2019
Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.
Intercom, Inc.
MAY 14, 2019
Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals. You need a structured way to see and track exactly what’s required to progress the deal forward, while also staying flexible enough to adapt to changing deal dynamics.
Mind the Product
MAY 13, 2019
I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue. We’re currently profitable on a per user basis, but not overall as a company, and so we need to grow both the number of users and the amount of money we earn per user to cover our ongoing fixed costs.
Advertiser: Aggregage
The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.
The Product Guy
MAY 16, 2019
To make something great it needs to be forged through adversarial means. During this talk, you will understand what adversarial models are for yourself, your teams, and your products. We will touch on the various places that adversarial models are used in today’s world and how adversarial models (with compassion) creates great products. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation on this topic.
Product Management University
MAY 17, 2019
What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective.
Userzoom
MAY 14, 2019
It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. (And maybe this is not unlike your everyday work life. So, please, feel free to make substitutions in this example for a Different Product.
Mind the Product
MAY 15, 2019
World Product Day is here, and we’re already seeing great conversations happening around the globe! For many cities, it’s not too late to join your local meetup or celebrate with your team. In the meantime enjoy the insights coming out of our first meetup of the day – ProductTank Auckland. Happy #worldproductday! In the first talk of this year’s World Product Day at ProductTank Auckland, Jeff Patton sheds light on product metrics.
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In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.
The Product Guy
MAY 12, 2019
Influence is a key skill in product management. Maximizing your product’s and career’s success requires great influence. Watch as we learn more from product management expert, Kirsten Jepson.
Product Management University
MAY 17, 2019
What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective.
Intercom, Inc.
MAY 16, 2019
That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. So I hosted our Director of Product Management Brian Donohue and Senior Product Manager Patrick Andrews on the podcast today to get the behind-the-scenes look at how this product came to life.
Mind the Product
MAY 17, 2019
I’m quite excited about the future here. Seeing the speed with which the industry has changed- it has been amazing to be a part of, so I’m really positive about it. Silvia Thom, Senior Director of Product at Zalora. Asia may be the future for many areas of business and culture, but in product it feels like most of the thought leadership is coming from Silicon Valley.
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While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.
The Product Guy
MAY 14, 2019
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
The Product Coalition
MAY 12, 2019
In a world of uncertainty, good product leadership may be the most important ingredient in building a high performing team. Continue reading on ProductCoalition.com ».
ProductCraft
MAY 14, 2019
Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,” written by Wes Bush, founder of Product-Led Institute. First off, what the heck is product-led growth? Initially coined by OpenView, product-led growth is a go-to-market strategy that relies on using your product as the main.
Mind the Product
MAY 15, 2019
From humble beginnings with 25 people in the back room of a pub in London in May 2010 looking for a group therapy session, the ProductTank meetups have grown to over 180 cities with hundreds of thousands of people signed up. We grabbed co-founder Martin Eriksson and Dallas organiser Emily Tate (now also US General Manager for Mind the Product) for a chat about developing the community, what makes it special, and why you – yes, you!
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
ProductPlan
MAY 16, 2019
Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious.
The Product Coalition
MAY 15, 2019
A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t get me wrong it’s great, we’re still friends?—?I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile.
ProductCraft
MAY 14, 2019
Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value. Yesterday, product leaders grew out of a myriad. Read more » The post Servant Leadership for Product Managers appeared first on ProductCraft by Pendo.
First Round Review
MAY 13, 2019
As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Miro
MAY 16, 2019
Why we ditched two-week sprints for a better product development processRob McMackinLead Product Designer at SliteTwo-week sprints are ubiquitous at tech companies, with the assumption that they help teams ship products faster and better. Rob McMackin, Lead Product Designer at Slite, explains why his team moved away from this model, and provides a description of […].
Product Innovation Educators
MAY 13, 2019
Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with product managers. Indeed, many founders also take on the responsibility of product manager for their business.
ProductCraft
MAY 14, 2019
This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising. Mihir is a veteran of the Bay area tech space and has worked both for early-stage startups and established enterprise companies. During his career, Read more » The post Product Love Podcast: Mihir Nanavati, Head of Product at Adroll appeared first on ProductCraft by Pendo.
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