The Secret PM Handbook
JULY 20, 2018
In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.
The Accidental Product Manager
JULY 16, 2018
In the world of grocery stores, success is all about how much shelf space you have Image Credit: Meghan Hess. There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez.
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Pragmatic Marketing
JULY 16, 2018
Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability.
The Product Coalition
JULY 17, 2018
In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Consumers have moved beyond mobile and product managers need to face this reality and develop products that are functional, delighting users across the whole digital ecosystem.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.
Lead on Purpose
JULY 16, 2018
Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management Lessons from the Trenches
JULY 17, 2018
Let’s say that you work for a beer company and are trying to figure out how to increase revenues. Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” If you could get everyone aligned around a common understanding of the product’s value proposition, each team’s actions would reinforce (rather than contradict) one another for maximum impact.
Intercom, Inc.
JULY 20, 2018
One of the unavoidable realities of working in customer support is responding to customers who are upset or angry. Learning the best ways to handle those situations helps not only satisfy the customer, but also to keep your cool. Before starting in customer support at Intercom, I worked as a bartender in Chicago’s Wrigleyville neighborhood. The area was exciting, busy and filled with people who had started drinking early and kept going all night.
Product Management Unpacked
JULY 19, 2018
I wasn’t supposed to end up here in my career. Seriously. I am, as they say in academic circles, “from ‘industry.” I don’t have a Ph.D. I never aspired to be a researcher. And while I have taught for more than a decade at the graduate level, I was never part of the academic ecosystem. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world.
The Product Bistro
JULY 17, 2018
The role of product manager is somewhat synonymous 1 with the agile concept of “product owner” where you are the representative of the “customer” to the development team. The implication is that this is a role that channels the customers’ needs, desires, demands into the process. What this doesn’t mean is that the product owner is the customer, substituting her needs/experience/knowledge for actual customer facing requirements, but instead represents the custo
Advertiser: Aggregage
The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.
The Product Guy
JULY 16, 2018
How to thoughtfully include everyone’s experience to build the most effective product. “Absorbing what is useful, discarding what is not, adding what is uniquely your own. ” In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu’s, lead a conversation around “Agile across the Business”. We are always looking for more product mentors from all around the world.
Intercom, Inc.
JULY 16, 2018
The fact that SaaS products are so easy to evaluate and buy is a double edged sword. Yes, on one hand it’s easier for people to sign up and try your product, but on the other hand, a lack of commitment means that switching costs between products are lower. People can leave as fast as they joined up. Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to s
Mind the Product
JULY 17, 2018
In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Our goal was to make what we called “sustainable hydration” the non-negotiable, socially acceptable choice over bottled water.
The Product Bistro
JULY 15, 2018
As I mothball the consulting services of The Product Bistro, I had on my to do list to move away from the WordPress hosted site, to a self hosted location. Not merely to save $80 a year, but to give me a lot more flexibility in the layout, and control over the site. Fortunately, it fits nicely on the same small-ish droplet hosted on Digital Ocean as most of my other properties.
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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?
The Product Guy
JULY 19, 2018
Creating digital health applications requires product managers employ a unique and specific skill set, one that is often only learned by effective collaboration with clinical and administrative personnel. The learning curve can be very steep! Everything from how medical usability studies are conducted to best practices developing front-end requirements that conform to the FHIR data model for interoperability are nuances that can make or break your product development lifecycle.
Intercom, Inc.
JULY 19, 2018
As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Their story isn’t uncommon. Many engineers feel like they must make a jump into management to lead. But as Jean and Edmond will now tell you, following years of engineering leadership at Quip, Quora, Medium and more, that simply isn’t the case.
Mind the Product
JULY 20, 2018
Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns. Empathy as a Superpower. Empathy is a powerful tool to have as a leader, and by being able to truly put yourself in the shoes of others, and feel the pain of their lived experiences, we are able to support them
Generation Focus
JULY 19, 2018
Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight. Globalization and technological advancements since then have reshaped the market research industry time and again. Today we have the opportunity to reach many different demographics at once and receive large amounts of data in a short period of time.
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Daniel Elizalde IoT Blog
JULY 17, 2018
In this episode of the IoT Product Leadership podcast, we discuss why Product Managers are key to IoT security. We also talk about the importance of creating a culture of security within your company. Since security continues to be one of the top challenges plaguing IoT adoption, this is an episode no Product Leader should miss. […]. The post Why Product Managers Are Key to IoT Security appeared first on Daniel Elizalde.
Intercom, Inc.
JULY 18, 2018
It’s time to adopt a more modern approach to lead qualification, one that puts your prospects’ needs first. Today we’re publishing The 21st Century Guide to Lead Qualification to help. In the 1960s, IBM revolutionized the sales process with the introduction of BANT, a framework for finding qualified leads for your product. The mantra is simple: qualify your prospects based on their Budget, Authority, Needs, and Timeline.
Mind the Product
JULY 16, 2018
I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different methodologies, if there is one commonality between them, it is the ask that product managers (and ideally product marketers, designers, and engineers) get real face time with real
Pragmatic Marketing
JULY 18, 2018
Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process. I’ve found myself taking a backseat to a more technical coworker that has more experience in the quantitative aspects of pricing.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
First Round Review
JULY 20, 2018
After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
Intercom, Inc.
JULY 17, 2018
Today, we’re announcing our new HubSpot and Marketo apps, which allow you to seamlessly sync your customer data so that you can nurture and convert more leads. Sales and marketing teams today have access to more tools than ever before. These tools help with everything from increasing website traffic to upselling customers, but the abundance of tools on offer brings its own challenges – not least of which is having your customer data in many different places.
ProductCraft
JULY 16, 2018
NPS can be as polarizing as country music. Both lovers and haters are all too willing to make their case to anyone within earshot, equally loud and proud in sharing what makes NPS either the one metric to rule them all or the source of every evil inflicted upon mankind. Take, for example, UX luminary. The post Net Promoter Score: One Metric to Rule Them All or Just Fuzzy Math?
Pragmatic Marketing
JULY 18, 2018
Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process. I’ve found myself taking a backseat to a more technical coworker that has more experience in the quantitative aspects of pricing.
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
UX Studio
JULY 17, 2018
This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. Beginning with pre-preparations and going through follow-up, we will explain the whys, packed with examples and practical information.
Indicative
JULY 17, 2018
Each month, we bring you the highlights the Silicon Alley’s longest-running tech event, the NY Tech Meetup. Indicative was proud to be among the presenting companies at July’s event, hosted at AppNexus. Presenters demoed technology that ranged from helping consumers save money, to helping the city plant longer-lasting trees. Read more about the night’s highlights below.
Generation Focus
JULY 19, 2018
Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight. Globalization and technological advancements since then have reshaped the market research industry time and again. Today we have the opportunity to reach many different demographics at once and receive large amounts of data in a short period of time.
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