Mind the Product

JANUARY 26, 2021

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase [.]. Read More. The post Is it Time to Invest in Redesigning my Digital Product?

Customer Experience 213

Customer Experience Article Information User Experience 213

Mind the Product

JANUARY 19, 2021

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers [.]. Read More.

Strategy 183

Strategy Marketing Product Marketing 183

The Product Coalition

JANUARY 21, 2021

Learn how to succeed as a technology leader after 2020 Continue reading on Product Coalition ».

Technology 136

Technology Agile Leadership Strategy 136

Intercom, Inc.

JANUARY 5, 2021

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. Indeed, our first R&D principle is “Start with the problem.” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development.

Transportation 279

Transportation Research Software User Testing Travel 279

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

Customer Experience

Alchemer Mobile

JANUARY 21, 2021

The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. The way in which people shop has fundamentally changed, with U.S. eCommerce sales reportedly increasing by more than 30 percent in 2020.

User Testing 182

User Testing Customer Experience Customer Feedback Research Software 182

Daniel Elizalde IoT Blog

JANUARY 26, 2021

How do you drive innovation? Welcome to this episode of the Enterprise Product Leadership podcast. My guest today is Geoffrey Moore, a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. […].

Enterprise 157

Enterprise Leadership Books Marketing 157

Mind the Product

JANUARY 4, 2021

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes [.].

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Vision Presentation Framework Product Strategy 226

The Product Coalition

JANUARY 25, 2021

With 70+ methods listed, this is the most complete list of prioritization frameworks on the internet with tons of linked resources. This… Continue reading on Product Coalition ».

Framework 204

Framework Startups Product Management Product Manager 204

Intercom, Inc.

JANUARY 13, 2021

Our mission at Intercom is to “make internet business personal” – to enable online businesses to foster the same sort of relationships with their customers as “brick-and-mortar” businesses. . The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. .

Customer Experience 243

Customer Experience Messaging Technology Definition 243

Advertiser: Aggregage

The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.

Management

Alchemer Mobile

JANUARY 12, 2021

It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and achievements keeps people coming back to the app time and time again. Ultimately, when people are more engaged beyond the point of purchase, they’re more likely to stick around.

Feedback Software 147

Feedback Software Data Visualization User Testing Reporting Tools 147

Sachin Rekhi

JANUARY 11, 2021

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. I thought I'd take a moment to recap the product essays that resonated the most with readers in case you missed any of them. The Top 10 Deliverables of Product Managers.

Technical Review 136

Technical Review Data Visualization Framework Vision 136

Jay McBain

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].

Reporting Tools 145

Reporting Tools Technology Development Management 145

Mind the Product

JANUARY 13, 2021

Some of the most successful people we know credit their mentors for making the difference in their careers. We’ve recently heard great talks from the likes of Barry O’Reilly, Marty Cagan, and Gibson Biddle where they talk about having a ‘personal Board of Directors’ But how do you go about getting a mentor and getting [.]. Read More.

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Product Research Feedback Software Technical Review Consulting 207

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In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.

Customer Experience

The Product Coalition

JANUARY 5, 2021

It’s probably a distant memory but before the technological revolution, shoppers would walk into a retail store and take guidance from salespersons to make purchasing decisions. Salespersons would understand their customers’ needs and preferences and match them with the most suitable products from the inventory. Today, consumers do extensive research before purchase.

Data Visualization 187

Data Visualization User Testing Artificial Inteligence Reporting Tools 187

Intercom, Inc.

JANUARY 20, 2021

Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers.

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User Testing Customer Feedback Customer Experience Embedded Analytics 232

First Round Review

JANUARY 12, 2021

We've rounded up 30 standout, must-share insights from the articles we published over the last year. Read on for the most impactful pieces of advice we heard in 2020 — presented with hopes that you can apply them for whatever's to come in 2021.

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Presentation Article 145

AB Tasty

JANUARY 7, 2021

These terms refer to 2 inferential statistical methods. Debates over which is ‘better’ are fierce - we’ll walk you through the pros and cons. This article was originally posted on AB Tasty as Frequentist vs Bayesian Methods in A/B Testing.

Testing 142

Testing Reference Article 142

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While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

Artificial Inteligence

Jay McBain

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

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Government Customer Experience B2B Branding 140

Mind the Product

JANUARY 21, 2021

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people, and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better way [.]. Read More.

Development 191

Development Product Research Customer Experience User Testing 191

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. Starting with OKRs is easy. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. Here are a few common mistakes to avoid. Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in prod

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Intercom, Inc.

JANUARY 14, 2021

When it comes to making something people want, Hubert Palan always does his homework. With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

Customer Experience

First Round Review

JANUARY 19, 2021

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

Enterprise 139

Enterprise Startups Strategy 139

Johanna Rothman

JANUARY 19, 2021

You're a middle or senior manager in an organization trying to hold on in these crazy times. And you just discovered you're shipping the wrong version of the product. (Or your product doesn't work or it has some kind of horrible defect.) Your customers are angry. Your employees are running around, trying to fix the problem. What do you say? What do you do?

Leadership 130

Leadership Technical Review Reporting Tools Consulting 130

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating. This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking.

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User Testing Startups Product Research Testing 126

Mind the Product

JANUARY 8, 2021

In this November 2020 #mtpcon Digital keynote, Marty Cagan, author of ”Inspired” and “Empowered”, explains the important role of product leadership in any great product company–and why it’s so hard to get right. Watch the video to see the talk in full or read on for an overview of Marty’s key points: Empower your teams by [.]. Read More.

Leadership 182

Leadership Product Management Product Manager Management 182

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

The Product Coalition

JANUARY 4, 2021

Running an online business is easier than ever before; because of this, it’s also much more complicated than it used to be. The number of competitors is growing exponentially. So, if you want to expand your online venture, there are a few tips you should consider. Before you get started, take note of your current situation. Account for all the variables you need to keep an eye on.

Advertising 177

Advertising Naming Branding Customer Experience 177

Intercom, Inc.

JANUARY 27, 2021

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success. This is the fifth in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve.

Customer Experience 165

Customer Experience User Testing Customer Feedback Data Visualization 165

First Round Review

JANUARY 26, 2021

Jean-Denis Grèze has led engineering teams at Plaid and Dropbox: Here’s what he’s learned about crafting a bottoms-up culture, hiring and motivating large teams.

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Engineering Leadership 141