June, 2018

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Machine learning isn?t as hard as it looks

Intercom, Inc.

It’s easy to believe that machine learning is hard. An arcane craft known only to a select few academics. After all, you’re teaching machines that work in ones and zeros to reach their own conclusions about the world. You’re teaching them how to think! Indeed, the majority of literature on machine learning is riddled with complex notation, formulae and superfluous language.

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Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans.

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Building Relationships with Other Team Leaders

UserVoice

No product leader should be surprised how much their new job features coffee meetings and impromptu chats. There will be plenty of leaders at your level (sales, support, success, marketing, etc.) and while you may be the one given domain over the roadmap, your stakeholders take these peers’ opinions of your work into serious account. How do you build solid, open relationships with these key.

Roadmap 172
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Owning Agile by Jeff Patton

Mind the Product

Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it. If the audience was expecting a speech which shot down agile methodologies, they were wrong. Instead Jeff started to deconstruct agile from a product manager’s view.

Agile 187
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Harnessing Mobile-Led Growth: The Case for Mobile App Performance

In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.

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The Art of Managing Stakeholders Through Product Discovery

Product Talk

The HiPPO always wins. (Photo credit: Max Pixel ). So, you’re feeling pretty good about your product discovery habits. You are interviewing customers , iterating on prototypes , running sound experiments , and your team is gaining confidence that you are on a path to reach your desired outcome. It feels like you’ve reached product team nirvana. There’s only one problem.

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How to make product improvements

Intercom, Inc.

Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.

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How to Break Into Product Management

The Product Guy

Learn how to leverage domain expertise and product management knowledge to break into a Product Manager role. In a recent live stream from one of our mentors of The Product Mentor , Paul Hurwitz, lead a conversation around “Breaking into Product Management”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today!

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Do Some Tactical Product Management Before Your Next Strategic Acquisition

Product Management University

If your organization is making acquisitions to deliver more strategic value to the customer, some tactical product management might be in order before your next purchase. Acquiring a company can be a lot like buying your next electronic gadget. There’s the anticipation and excitement of “new” and the promise of many benefits. Then, just like your new gadget, the acquisition loses some of its sheen when reality doesn’t live up to the hype – and there’s never any shor

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Building Relationships with Other Team Leaders

UserVoice

No product leader should be surprised how much their new job features coffee meetings and impromptu chats. There will be plenty of leaders at your level (sales, support, success, marketing, etc.) and while you may be the one given domain over the roadmap, your stakeholders take these peers’ opinions of your work into serious account. How do you build solid, open relationships with these key peers, and what can happen if you let this important step slide?

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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If you Love Design, it’s Time to Stop Liking it

Mind the Product

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have influenced design decisions.

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How startups die from their addiction to paid marketing

Andrew Chen

[Originally tweetstormed at @andrewchen , Follow me for more!]. Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less.

Startups 111
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From first touch to qualified lead: building a sales funnel for live chat

Intercom, Inc.

The promise of live chat for sales teams is being able to connect faster with high-quality leads. But for someone in Sales Operations, the first thing we think is: how well does live chat convert? As Intercom’s VP of Sales Operations, my job is to obsess over how we can optimize our supply chain to deliver against our pipeline and revenue targets; in other words, figuring out how to make our sales organization run better and faster.

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Managing Product Managers

The Product Guy

Managing a product is one thing. But… managing product managers? That takes a whole different approach and skillset. See what product expert, Jordan Bergtraum, has to say on this topic.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Stress-Out Your Buyers (a little) For More Effective Product Positioning

Product Management University

Effective product positioning comes in many forms. But there’s only one outcome you’re looking for: An emotional reaction. Do it consistently and your pipeline will be chock full of qualified leads. Reminding your buyers of their biggest stressors before serving up the solutions is one way to evoke the emotional reaction that ultimately engages your salespeople with decision-makers.

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Assumptions, Risks, and Constraints – The Keys to Success

Clever PM

One of the most important parts of being a Product Manager is making sure that your stakeholders and developers understand not only what you’re trying to do, but the surrounding circumstances in which you’re trying to do it. Often, this is a matter of discussing and managing scope; at other times, it’s making sure that people […].

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Strong Engineering Culture, Strong Product Culture by Andrew Martinez-Fonts

Mind the Product

What does culture have to do with building great products? In my opinion, everything. I’m a group product manager at Yelp, and in this presentation from MTP Engage, I look at why it’s so important to create a supportive culture where product people and engineers collaborate and trust each other. I manage a team of product managers and product designers, and while we have a high-performing workplace of product managers and engineers, we have a range of personalities, preferences, and communicatio

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What Your Startup Can Learn from Astronauts, The Daily Show, and the Coach of the Boston Celtics

First Round Review

Organizational psychologist and Wharton professor Adam Grant jumps into unconventional workplaces to surface insights that'll help the rest of us work smarter and better.

Startups 111
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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Continue, Stop, Start: a new take on retrospectives

Intercom, Inc.

When faced with a problem or new process at work, most people usually don’t try to reinvent the wheel. Instead, they look for patterns and frameworks that are widespread and valuable. A common challenge for many teams is how to run retrospectives. There are plenty of solutions, and one of them is Start, Stop, Continue – a framework to structure a retrospective for a team, career or project.

Framework 217
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Product Manager: Seeking Help

The Product Guy

Guest Post by: Kennan Murphy-Sierra (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. You will encounter numerous escalation, blocker, and air cover situations throughout the course of working on projects in product management, especially when a manager is ac

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Product Launch: Reducing the Product Manager’s Workload

Product Management University

When do most Product Managers start thinking about the product launch? Many wait until the development process is nearing the end before bringing other departments into the fold. Sure, you copy them on project updates and milestone progress (which they probably never read). But you’re too busy writing requirements, tracking development progress, reviewing designs and answering questions.

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How To Hold Better Meetings With The Help Of Graphic Facilitation

UX Studio

I first heard about graphic facilitation at a UX conference where the speakers made amazing drawings during their talks. I found it pretty cool but took it for just a great way to make some notes. Surely, this real-time drawing “show”, as I first labeled it, had nothing to do with my work as a UX designer. Gosh, so wrong! Graphic facilitation has great value and can make your product team better.

Workshop 109
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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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How we Created a Successful Weekly User Feedback Program

Mind the Product

If you’re a product manager, UX researcher, or startup founder, you know how valuable customer feedback can be. You’ve probably heard the current buzzword “continuous delivery” and recognise that learning about your users’ problems and experiences on an ongoing basis makes for better, more creative, and effective product decisions. You no doubt have also discovered how time-consuming getting this feedback can be.

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Hypergrowth and The Law of Startup Physics

First Round Review

Reboot.io founder and professional coach Khalid Halim has guided the leadership at Coinbase, Lyft and Checkr through some of the steepest parts of their growth curve. Here, he shares the two promises every founder must make before hypergrowth.

Startups 109
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How to collect customer feedback the right way

Intercom, Inc.

There are many reasons an organization seeks out customer feedback. A support team will want to know if they were helpful, while a product team might need help prioritizing what to build next. Whether you’re measuring success, monitoring customer trends or gathering input for a product decision, customer feedback is an essential part of staying competitive and growing your business.

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Advocating for Lean Practices

The Product Guy

How to align lean methodologies with various (and often competing) stakeholder objectives. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Advocating for Lean Practices”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less?

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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation! If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities.

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What we can Learn from Electric Scooter Companies like Lime and Bird

Mind the Product

Famously, back in 2001, inventor Dean Kamen was going to change the world. The buzz just before the launch of his Segway personal transporter was astonishing. Tech investor John Doerr posited that it would be more important than the internet. South Park devoted an episode to making fun of the hype before the product was released. Steve Jobs said that it was “as big a deal as the PC” But when it finally launched it was a commercial flop.