Wed.Mar 06, 2024

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What Makes An Effective Product Management Process

Product Management University

A great 30-minute conversation with Paul Heller , Chief Evangelist at Sopheon. But we didn’t discuss the process itself. We talked about value-driven product management, what it takes to get the rest of the organization on board and how to help other disciplines see the benefit to them. 30 minutes never went so fast. It’s definitely worth a listen.

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‘Niching’ Down

The Product Coalition

“No niche is too small if it’s yours”  — Seth Godin We’ve all heard the saying, “if you try to please everyone, you please no one.” This is especially true for startups and new products. Focus and being able to find a niche can be a huge unlock for products. Square started as a POS (Point of Sale) device, Lululemon started as yoga clothing for women, and Amazon started as an online book store.

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How Square Used Amplitude to Enhance the Seller Experience and Power Growth

Amplitude

Read how adopting Amplitude Analytics and Amplitude Audiences allowed Square to facilitate projects like multi-product onboarding and homepage redesign, leading to double-digit improvements.

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April 2024 Writing Workshop Open for Registration

Johanna Rothman

Do you want to improve your nonfiction writing skills? I offer a 6-week writing workshop to do just that. You'll learn how to write faster and better, all while educating, influencing, and entertaining your readers. (That's a big part of how you sell your nonfiction ideas.) You write. I offer you specific feedback on your writing. In addition, I offer general feedback to each cohort.

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Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

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13 Conversion Rate Optimization Trends for SaaS in 2024

Userpilot

What conversion rate optimization trends are worth adopting? And which ones are misleading? CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. That said, we’ll get right into the practices that are shaping the way we think about optimizing conversion rates.

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Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Its different stages. Key metrics to track at each stage. It’s quite a lot of ground to cover, so without further ado, let’s get right into it!

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The Balkanization of Product Management

Rahul Abhyankar

If you are a product manager, be a product manager. More importantly, don’t be an “AI product manager”, or a “cloud product manager”, or a “data product manager”, or a “crypto product manager”, or a “VR product manager”, or a “digital product manager”, you get the point. Just.

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How to Perform Product Trend Analysis for SaaS

Userpilot

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. With trend analysis, you’ll be able to better understand both internal and external factors affecting your business operations. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?

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Tools of the Trade: Using Pendo to Manage Customer Requests

Product Talk

When you’re building a product, you can easily get overwhelmed by ideas. There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your company like your customer-facing teams or CEO, to name a few. While some of these ideas are unsolicited and may not relate to your current outcome or the opportunities you’re pursuing, that doesn’t mean you want to i

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Toward a Unified Project Management Understanding

The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.

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Effective Agility: Three Ways to Change Your Team’s Project Culture, Part 3

Johanna Rothman

In Effective Agility Requires Cultural Changes: Part 1 , I said that real agile approaches require cultural change to focus on flow efficiency , where we watch the flow of the work , not the people doing tasks. Too few organizations can do that. Then I offered three suggestions for teams in any lifecycle in Effective Agility: Three Suggestions to Change How You and Your Team Work, Part 2.

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ONE THING on Discipline

Product Culture

Your CTO has a goal to improve uptime. Your sales team has an ambitious quota to meet. Finance is worried about margins. And HR is telling you morale is low. Every exec has a goal and every goal has an exec. Perfect! Or is it? Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at b

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ONE THING on Purpose

Product Culture

Your CTO has a goal to improve uptime. Your sales team has an ambitious quota to meet. Finance is worried about margins. And HR is telling you morale is low. Every exec has a goal and every goal has an exec. Perfect! Or is it? Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at b

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