461: Customer use cases to guide product design – with Lilac Muller, PhD
Product Innovation Educators
OCTOBER 30, 2023
Lilac has over 20 years of product development experience in the telecommunications, consumer electronics, and medical devices industries where she has led cradle-to-grave product development efforts, and she holds 19 US patents. The use case starts from the business plan—the target market vertical that the product fits the best.
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