article thumbnail

Differences between B2B and B2C products

B2B Product Management

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52
article thumbnail

Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gainsight Continues Its Leadership Position in Customer Reviews

Gainsight

When evaluating customer success software, review platforms such as G2 and TrustRadius can be invaluable resources. G2 Grid Reports are based on thousands of verified reviews and data from actual users, so you can compare multiple vendors based on real feedback. Top Rated Awards are based entirely on reviews and customer sentiment.

article thumbnail

Understanding What is Churn: Your Essential Guide to Retention Metrics

Userpilot

TL;DR Customer churn is a vital metric for SaaS enterprises, reflecting product value and customer satisfaction that must be calculated with industry benchmarks to gauge performance against competitors. Reducing the adverse effects experienced by clients due to these issues. Handling problems effectively.

article thumbnail

UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design?

article thumbnail

Shreyas Doshi on choosing, refining, and tracking product metrics 

Mixpanel

Uptime: How long or how reliably a system has been running. Industry rank: A comparison to competitors based on factors such as estimated market value, number of customers, customer reviews, potential for growth and other factors. These four act as a system where one can influence the other.”. Outcome metrics.

article thumbnail

10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?